We’re turning

A little about us

A little
about us

For 50 years, we’ve been following our passion for fashion that’s fun and for all. Join the celebration with our 50th anniversary collection.

1970

The story begins

It’s 1973 in Florence and Vogue Eyewear has just been founded - breaking into the fashion scene with oversized shapes, natural tones and faded lenses. It’s 1973 in Florence and Vogue Eyewear has just been founded.

1980

The looks get bolder

It’s the decade of “bigger is better”! We begin experimenting with different materials, leaning towards unisex shapes and square lenses. We begin experimenting with different materials and shapes.

1990

The chic shift

Bold is out and sleek is in. Enter the era of the supermodel and we’re styling high-fashion looks with micro lenses and wired metal frames. We’re styling high-fashion looks with micro lenses and frames.

2000

The new millennium

We enter the 2000s with a bang, joining Luxottica and partnering with some of the world’s most famous fashionistas - like the gorgeous Gisele Bündchen. We partner with some of the world’s most famous fashionistas.

2010

The viral decade

It’s the decade of the selfie. We’re ready for every snap with oversized looks and unbeatable brand ambassadors - think Kate Moss, Eva Mendes and Gigi Hadid. We’re rocking the selfies with bold style and unbeatable ambassadors.

2020

The moment is now

The fun has only just begun as this new decade hits us with edgy, bold and tactile looks. We’re here for it all with our latest and greatest partner Hailey Bieber. We’re here for it all with our latest and greatest partner Hailey Bieber.

2024

Your time to shine

And now... What’s next? You decide. The future of fashion is yours to frame. And now... What’s next? You decide. The future of fashion is yours to frame.